The Bureau Works Blog

THE NEW GLOBALIST

How to Find a Translation Vendor Worth Your Investment

Sep 12, '19 by Aaron Schliem

Finding a good translation vendor is difficult for a number of reasons. For one, the language industry offers a wide array of services that aren’t differentiated very well in the way they’re advertised. Every company claims to provide exactly what you need. Yet, behind the scenes, they differ vastly in operational function, price, and quality. Without some insider knowledge, it’s difficult to determine which services you actually need.

If you’re translating a handful of web pages into a single target language, a basic SLV (single language vendor) might be enough. But if you’re translating software, a mobile app, or extensive elearning content, you’re actually looking for way more than a translation vendor.

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Start Planning Marketing Strategies for International Markets—The Sooner, the Better

Sep 10, '19 by Aaron Schliem

Marketing can be a genuinely transformative experience, especially international marketing, as you face new demands and take new approaches to problem solving. Planning marketing strategies for international markets early in your campaign can save you immeasurable time, money, and effort by setting you on a sure course from the very beginning. Read more about these strategies that can help your company to know itself better, to be deliberate with localization, to be infinitely scalable, and to solidify expert support.

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Who Do You Need on Your Localization Team?

Sep 3, '19 by Luciana Passos

When you take stock of how many people are involved in localization efforts on every level, it underscores what a major undertaking it really is. Those people may not all wear “Localization” name tags, but you had better make sure they all have the support and resources they need to keep this complicated ecosystem healthy. Make sure it can expand with your content.

The best way to identify your localization team is to take a step back and follow the entire life cycle of your content—from before its conception until, and even after, it is in the hands of the consumer. Even those people who barely come in contact with the content may still bear some weight on the localization process in the long run.

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What Is Localization Project Management At Its Best?

Aug 29, '19 by Luciana Passos

In order to keep pace with the latest translation technology, the localization industry has to evolve. Machine translation, automation tools, and API integration have made localization ever faster. AI can never truly replace the human element of localization. But this technology is quickly encouraging localization professionals to rethink how they’re spending their time and allocating their most precious resource: human innovation.

Localization project management is undergoing a revolution in light of recent advancements in localization technology.

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Why Digital Content Localization Is Your Future

Aug 27, '19 by Aaron Schliem

Globalization is the inevitable culmination of economic growth. Even though this phenomenon has been in full force for nearly five decades, there is no end in sight. According to data from the KOF globalization index, Switzerland, the Netherlands, and Belgium were the most globalized nations in the world as of December 2018. Meanwhile, the United States measured at #23⁠—meaning there’s compelling room for expansion.

As businesses are becoming more global, content is becoming more digital. The compounding of these two unstoppable trends means that global content is in your company’s future—and in the future of almost every other business. We’re entering the Wild West of global content expansion.

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Software Localization Best Practices: 6 Steps to Becoming a Global Business

Aug 22, '19 by Aaron Schliem

The software industry moves fast. That has always been the case, and with the advent of agile development, that pace has picked up even more. This increases the pressure to localize too, giving you more to do to keep up with your product’s development—never mind expanding your markets.

In this high-pressure environment, localization is at risk of being swept under the rug as developers concentrate intensively on the tasks immediately in front of them. While it’s understandable, this kind of procrastination will set you far behind the competition. To counterbalance this stagnation, there are software localization best practices that will help you build a firm foundation for manageable growth into global markets.

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Localization vs Internationalization: Why the Comparison Matters to Your Startup

Aug 20, '19 by Aaron Schliem

You’ve probably heard the saying, “It’s not the destination but the journey that matters.” As technology continues to shrink our world and expand our possibilities, the journey becomes more and more important. We can already reach the other side of the world in a virtual instant, but what are we going to do with that opportunity?

When you’re considering localization vs internationalization for your business, it’s a mistake to think of them as destinations along your global marketing trajectory. They are dynamic and integral elements of your ongoing round-the-world journey.

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News From the Robots (CTO Updates #6)

Aug 19, '19 by Henrique Cabral posted in Insider, Technology

This one is a bad one, my beloved followers. Yes, it's 2019, and we don't have readers anymore, we have followers, because of course. So this is a bad issue of the Update, as we're working on a bunch of top secret stuff which I can't really report, because of course.

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What Is Glocalization? Understanding the Terminology of Global Content

Aug 15, '19 by Aaron Schliem

Let’s be honest. Alongside words like globalization, internationalization, and the ever-abbreviated l10n, “glocalization” sounds like yet another mashup term made up by money-hungry marketers.

The truth is actually far more interesting.

Due to its surprisingly deep history, “glocalization” may be the sole grandfather of all the other fabricated labels floating about in the localization industry today. This circa-1980s term defines a new way of thinking about global business. Companies of all sizes are still working to adopt a more “glocal” (global+local) mindset today.

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Find the Perfect Translation Work from Home

Aug 13, '19 by Luciana Passos

How much frustration is wrapped up in the translation jobs you have right now? Didn’t you get into this line of work because you love the language and you want to enjoy doing language stuff all day. We’re guessing the dream is to slough off the frustrations, the wasted efforts, the ill-paying and ill-equipped projects.

The trick is just to find those language service providers (LSPs) that share your values.

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