Finding the right software translation service is hard. The biggest players in the game have bulletproof marketing strategies that make each one seem even better than the last. Every per-word rate might seem lower than the one before it. And every service claims to use the best localization technologies currently available on the market.
There’s actually quite a range of capabilities presented by software translation services across all pricing bands. Most are using tech like computer-assisted translation (CAT) tools, translation memories (TMs), and style guides. But those basic tools are just the tip of the iceberg when it comes to the technology you need to build a truly continuous localization engine.