It’s easier said than done: when in Rome, do as Romans do. And what about when in Japan? Or in China? Or in South America? Or all of these places at the same time? Implementing localization strategies has the potential to bog an enterprise down or to elevate it to the next level in global business. Your next steps may mean the difference between stagnation and success.
Connecting with audiences takes more than getting literal translations right. Finessing a translation into messaging that resonates with native speakers and, ultimately, promotes your brand or product is both an art and a logistical process.