The New Globalist

Technology, trends, and business news from the localization industry

Luciana Passos

Luciana is Bureau Work’s COO. She is known as a gap bridger and a heart follower.

Recent Posts

Content Localization Best Practices: 5 Tips for Global Enterprises

Mar 21, '19 by Luciana Passos

It’s easier said than done: when in Rome, do as Romans do. And what about when in Japan? Or in China? Or in South America? Or all of these places at the same time? Implementing localization strategies has the potential to bog an enterprise down or to elevate it to the next level in global business. Your next steps may mean the difference between stagnation and success.

Connecting with audiences takes more than getting literal translations right. Finessing a translation into messaging that resonates with native speakers and, ultimately, promotes your brand or product is both an art and a logistical process.

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illustrations-web3Authentically speak to your international markets—no matter where in the world you’ve set your sights next. Bureau Works partners with global-minded enterprises and startups to create a centralized hub for crafting localized web content. Contact our team today to get back in the driver’s seat of your global brand oversight.

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