When you have crack teams of developers working on your app, it only makes sense to have the best possible localization team to usher it into new markets worldwide. With everything that localization involves, from the logistics of integration to managing translators and accounting for cultural nuances, it is a job that requires its own specialists.
You essentially need a second team of top professionals working with you to keep your app relevant and up-to-date in all markets, and this need is intensified if your app has frequent iterations. When considering how to localize an app with short release cycles, your best bet may be a turnkey solution. Here, experienced partners working in an integrated, automated, and collaborative space can help you ensure every release speaks to your audience—whatever language they speak.