The Bureau Works Blog


Aaron Schliem

Aaron is the chief marketing officer for Bureau Works. He also loves to tickle the ivories and is a wiz at designing cocktails.

Recent Posts

Voice Over Translation: Software Solutions to Save You Exponential Hassle

Feb 6, '20 by Aaron Schliem

Voice over is one of the most complex components of multimedia localization. The process can be slow, technically challenging, and involve a lot of people. But it can certainly be a worthwhile investment. If your company needs to make it happen, consider your options carefully. Voice over translation software can make it much easier to achieve high-quality voice overs in the shortest possible amount of time. Still, there are a host of factors to take into account.


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3 Strategies for Entering Foreign Software Markets

Feb 4, '20 by Aaron Schliem

Localization isn’t just one of the key strategies for entering foreign software markets; it’s a necessity. Even established global companies struggle with making this happen cost-effectively because it is an ongoing, ever-evolving process. A lot of the time, what’s holding you back from a successful market entry isn’t a lack of ideas; it’s fear. If you’re afraid to demand what you need from leadership, you’re not going to get the job done, no matter how strong your strategy may be. 

You need to be a change leader, committed to gaining the buy-in of executive leadership. You’ll need evidence to back up your demands for resources, and you’ll need collaboration across content teams.

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How to Manage International Employee Training

Jan 30, '20 by Aaron Schliem

It may be easy for some executives to dismiss the importance of localized learning content in the name of big savings. But through this shortsighted view, they forget that an enormous burden of the company’s overall success falls on employees’ shoulders around the world. A small misunderstanding can end up having much bigger consequences, especially if it leads to visible damage to the company’s brand.

Investing in solid international employee training now could mean a much, much stronger foundation for all of your operations and consumer relations for years to come.

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Can Localization Automation Tools Solve Your Workflow Problems?

Jan 8, '20 by Aaron Schliem

A steady, controlled workflow makes life easier for all stakeholders and is an important factor in your success. Localization automation tools are an obvious option that can improve your workflow and give you scalability, the ability to expand smoothly into new markets.

But automation isn’t exactly automatic. It happens as a result of a lot of hard work up front to develop systems and resources that will sustain your localization projects.

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How to Translate into Multiple Languages for International Markets

Dec 12, '19 by Aaron Schliem

In today’s economy, companies that expand internationally aren’t just targeting their neighbors—they’re targeting the world. You don’t just need translation for one language. You need multiple languages. And the more languages you target, the less likely it is that you’ll be able to handle that volume of content in-house with your primary team and tools.

If you’re looking to translate into multiple languages within the next year, the following 7 steps will be crucial to achieving successful and timely localization so you can succeed in the global marketplace.

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Help Your Startup Go Global with Expert Localization Strategy

Dec 10, '19 by Aaron Schliem

Startups are in a world of their own. They have their own pace and logic. Maintaining momentum can be challenging enough without adding international ambitions to the mix. But with the right kind of support, technology, and streamlined workflows, you can watch your startup go global with very little management required on your part.

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Rethinking Your Top Languages for App Localization

Dec 3, '19 by Aaron Schliem

Choosing languages is an essential step to begin the localization process. Often, there is pressure to take action and grow, even while languages and markets are still taking shape in your strategy.

To determine your top languages for app localization, you need to know your product and target markets deeply, and it’s only one of the early steps in your global expansion.

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Finding Translation Workflow Management Software That Works

Nov 12, '19 by Aaron Schliem

Workflow is one of the biggest challenges of localization. Getting tasks in front of the right people without overmanaging and wasting time is harder than you might expect, especially as your localization projects grow. Various time zones, competing demands on your translators, and basic human error get in the way of efficiency. 

These complications would be plenty, but they’re compounded by the fact that there is more than one stream flowing through your localization engine at any given time: there’s the translatable content flowing in, the editorial back-and-forth, the in-market review, the translated content flowing out, and the flow of supportive assets in and around all of it.

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12 Things to Consider When Entering a Foreign Software Market

Nov 5, '19 by Aaron Schliem

When you are preparing for global expansion, the pressure is on. Every new market brings its own challenges that call for their own solutions. The number of things to consider when entering a foreign market may seem overwhelming at first, but experience—especially coming from an expert localization partner—can help you develop a careful and efficient localization strategy.

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10 UI Localization Best Practices for a Successful Global Launch

Oct 31, '19 by Aaron Schliem

For mobile developers, UI localization could be the most crucial step in getting your app to succeed in the global marketplace. The following UI localization best practices will ensure that you avoid all of the standard mistakes many developers and product managers make at this stage. From design to translation to implementation, these are the tactics that will keep your localization process efficient, cost-effective, and on pace with the deadlines of your global launch.

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