The New Globalist

Technology, trends, and business news from the localization industry

Outsourcing Your Web and App Localization: ROI Considerations

Apr 18, '19 by Aaron Schliem

Don’t miss the opportunity for web and app localization that is both simple and successful. If you’re not working with a localization partner that has proper technology and a good platform approach, you’re wasting a lot of time and effort on tasks that should be easy for the right software to manage. The costs add up when you’re mismanaging—and overmanaging—your money, time, and talent in the localization effort.

There’s no need to go out of your way to reinvent the wheel. Professional localization services have mastered the art of centralizing systems and reducing localization costs. By outsourcing your web and app localization to an expert partner, you have the opportunity to reduce administrative overhead, increase localization ROI, and scale your localization process effortlessly into broader international markets.

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How to Localize an App: A Turnkey Solution

Apr 16, '19 by Henrique Cabral

When you have crack teams of developers working on your app, it only makes sense to have the best possible localization team to usher it into new markets worldwide. With everything that localization involves, from the logistics of integration to managing translators and accounting for cultural nuances, it is a job that requires its own specialists.

You essentially need a second team of top professionals working with you to keep your app relevant and up-to-date in all markets, and this need is intensified if your app has frequent iterations. When considering how to localize an app with short release cycles, your best bet may be a turnkey solution. Here, experienced partners working in an integrated, automated, and collaborative space can help you ensure every release speaks to your audience—whatever language they speak.

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8 Top App Localization Best Practices to Connect with Global Markets

Apr 11, '19 by Aaron Schliem

App localization has become so widespread that product managers consider it an integral part of development. Localization is a complex and continuous process that, ideally, begins at the design stage.

The caliber of its implementation can have a radical effect on the success and profitability of an app, so it should be given its due priority. Developers aim to release their apps quickly, even simultaneously, to multiple markets worldwide to gain a competitive advantage over local and international rivals. But to achieve a genuine advantage, companies need top-rate localization that is up and running from the very start.

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How to Simplify Management of Multilingual Content Localization

Apr 9, '19 by Aaron Schliem

The best way to simplify your multilingual content localization process is to give the job to someone else. Give it to someone you can trust to deliver on your far-reaching goals—someone you can trust to actually care about your content.

We recommend building a strong relationship with an experienced localization partner who can get in the weeds with you and map a clear path forward. Together, you’ll envision the most efficient localization management strategy for your enterprise and make it a reality. You may actually be shocked at how simple localization can be.

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Why You Need a Content Localization Strategy to Grow Your Startup Globally

Apr 4, '19 by Aaron Schliem

As the product manager for a booming tech startup, you don’t have time—or resources—to waste. You’ve poured everything into a product people will pay to get their hands on. Now, you have the funding to take it around the world, and your venture capitalists are ready to see movement—yesterday.

Why does localization strategy matter so much at this point? Because venture-funded startups are dead set on growing now. Because there’s too much to lose by jumping the gun. Because there’s too much to gain from globalization done well.

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How Continuous Localization Tools Can Help Grow Your SaaS Enterprise

Apr 2, '19 by Aaron Schliem

Could you and your team design a localization procedure for your SaaS to get it out to waiting markets? Of course, you could. But who’s going to pick up where your team left off when you’re troubleshooting simple difficulties with file versioning, inconsistencies in translations and branding, and communications with your many in-market reviewers?

Localization is an industry necessity, but so is dedicated attention to the health and growth of your own service. Managing in-house localization efforts means shouldering the burden of increased administrative overhead and possibly pulling your team away from their primary focus. And to add insult to immense effort, a jury-rigged localization system will not perform on par with those developed by experts in the localization software market.

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The Hidden Costs of Website Translation Services vs a Localization Platform

Mar 29, '19 by Aaron Schliem

Website translation services seem attractive at first glance. Everyone wants “affordable one-hour human website translation!” Right?

If you needed a one-off translation for a small website into a single target language, that deal might be worth your time. You upload a few pages to this service, and they assign your project quickly to whichever translator happens to be working during that hour. They make some changes behind the scenes, and you receive a deliverable ready to pass through your in-market reviewers and push live.

However, this system immediately loses its appeal when you’re managing multiple complex and evolving assets in the digital economy. It becomes too difficult to oversee what’s going on behind the curtain and to ensure quality and timely local updates.

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Why Your Enterprise Needs a Content Localization Management System

Mar 26, '19 by Henrique Cabral

There are basically two ways to put localization into play for your company:

1. You could build your strategy, processes, and resources from scratch and then let that be your big, primary focus for years to come as you stretch farther out into global markets.

2. You could step into a system that is already tested and already evolving with the real-time demands of localization. And then, because of the automation and quality assurance that are possible in this system, your focus in the years to come will be on growing and innovating your product for this exponential market you now influence around the world.

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Content Localization Best Practices: 5 Tips for Global Enterprises

Mar 21, '19 by Luciana Passos

It’s easier said than done: when in Rome, do as Romans do. And what about when in Japan? Or in China? Or in South America? Or all of these places at the same time? Implementing localization strategies has the potential to bog an enterprise down or to elevate it to the next level in global business. Your next steps may mean the difference between stagnation and success.

Connecting with audiences takes more than getting literal translations right. Finessing a translation into messaging that resonates with native speakers and, ultimately, promotes your brand or product is both an art and a logistical process.

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The Benefits of Localization vs Translation for International Corporations

Mar 19, '19 by Aaron Schliem

We live in a world where the key to survival in business is global relevance.

According to Forrester research, 64% of buyers said they valued localized content when making technology purchases. As such, most large-scale enterprises have been prioritizing localization for years—even hiring localization or translation managers whose main function is to improve content on a global scale. These companies already understand how to take translation to the next level. In other words, they have probably already navigated the logistical and linguistic mistakes and hang-ups that many companies face when beginning to localize.

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illustrations-web3Authentically speak to your international markets—no matter where in the world you’ve set your sights next. Bureau Works partners with global-minded enterprises and startups to create a centralized hub for crafting localized web content. Contact our team today to get back in the driver’s seat of your global brand oversight.

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